There’s a lot of festivals out there… we can help yours stand out

Imagine Atlanta

Warped Tour

OKEECHOBEE

VOODOO

BUKU

Lights All Night

iiipoints

Disney World

Iceland Eclipse

Love Trails UK

Istanbul Cocktail

Murphy Maize Corn Harvest

Imagine Atlanta • Warped Tour • OKEECHOBEE • VOODOO • BUKU • Lights All Night • iiipoints • Disney World • Iceland Eclipse • Love Trails UK • Istanbul Cocktail • Murphy Maize Corn Harvest •

We Do It All…

  • LOGOS & BRANDING

    This is your festival’s tone, voice, and identity. This is your sound, history, and DNA. We make the intangible soul of your event tangible, your vision become visual. We distill your patron’s experience into colors, patterns, and unforgettable brand marks.

  • LINEUP POSTER

    The single most important graphic of the campaign. The one your fans are anxiously anticipating and clamoring to collect.

  • music festival graphic design branding poster lineup poster

    ART POSTER

    Special commemorative posters for sale at the merch tent or as artist, guest, and VIP gifts. A great place to utilize screenprinting and to let art elements take center stage.

  • music festival graphic design branding stage scrim banner

    STAGE SCRIMS

    All eyes, and phone cameras, will be glued to your stages. Your stage scrim designs need to feature your logo and the stage name in an eye-catching design that will shine in every photo.

  • DIGITAL SCREENS

    Branded art screens to play behind artists who don’t come with their own visuals, or to play between acts. These are optimal branding opportunities because they will be seen in countless patron photos and posts.

  • music festival graphic design branding merch merchandise t-shirt

    MERCH

    We do stand-alone pieces as well as full capsule collections. We have done every type of apparel as well as specialty items such as flags, a Fender guitar, pins, VANS shoes & more.

  • TICKETS

    Your guest experience starts here. Build the hype with tickets that your patrons will want to post to Instagram the second they arrive.

  • music festival graphic design branding wristband credentials

    WRISTBANDS

    We love wristband suites. We have worked with many of the top industry production companies and are well versed in all things RFID. We have worked with dye sublimation and woven, as well as specialty processes such as metallic thread and gradients.

  • LAMINATES & LANYARDS

    These are more than just a critical piece of access material, they are a collectible accessory. Front and back laminate designs with RFID compatability, spot and foil print options, and custom front and back lanyard woven designs.

  • music festival graphic design map branding credential wristband

    CREDENTIAL SYSTEM

    Full systems of revenue and non-revenue, FOH and BOH credentials: laminates, wristbands, stickers, and parking passes. Attractive and differentiated designs your security team will love just as much as your fans.

  • music festival graphic design branding signage access ada print digital rfid

    ALL THINGS ACCESS

    Everything you need to support your security, access, site plan, and crowd control.

  • SCHEDULE

    One of your guests’ most anticipated communications: who plays when and where. Aesthetics are always key, but this is an instance where clarity and legibility are king.

  • music festival graphic design branding map print on-site

    SITE MAP

    Whether its the port-o-potty or the main stage pit, your fans need to get there quick. Branded maps combine function & form.

  • music festival graphic design branding signage on-site banner

    SIGNAGE

    Your experience starts at the gate so make it look great. We work with you to develop everything you need for your on-site experience.

  • music festival graphic design branding vendor bar signage

    VENDOR & BAR

    Elevate your on-site experience with branded menus, cups, lounges, and signage. This makes all of your vendors feel right at home.

  • music festival graphic design branding print program schedule

    PRINT MEDIA

    We are the poster-child of good print media. We have designed: posters, wheat-pastes, zines, trading cards, programs, tickets, packaging, programs, and more.

  • music festival graphic design branding website app design

    WEBSITE & APP

    This space is critical for sales and communication. We design websites and app skins that will showcase the best of your brand, collaborating with your developer or connecting you with our own.

  • music festival graphic design branding wristbands sponsor sponsorship

    SPONSORSHIP

    Beautiful branded sponsorship decks to recruit top tier support for your event. Sponsorship tie-in for socials, web, print, and on-site that shout-out the people who power your event.

  • BRAND ACTIVATIONS

    Brand collaborations go beyond the typical sponsor activation. This is the melding of two visual identities to make one irresistible asset.

  • INFLUENCER TIE-IN

    Expand your brand to new horizons with the help of influencer marketing. We help package your visuals for external use by these third party promoters, and optimize them for the biggest impact.

Festival Case Studies

Services and Packages

Brand
Packages

Bespoke brand packages. One flat project rate tailored to your unique budget, scope, timeline. Every festival, regardless of size or newness, deserves professional branding.

Flexible billing can be structured by deposits, phases, or milestones.

  • Logosuite: logotype and emblem/icon exported in full color, single color, compressed, extended, profile, and favicon formats

  • Color Palette: custom palette developed with color theory, delivered with hex, RGB, and CMYK codes

  • Type System: two to three fonts defining header/body hierarchy

  • Graphic Bank: illustrations, dividers, borders, patterns, textures, backgrounds, icons, accents

  • Brand Reskin: branded exports for web, socials, and favicon

  • Brand Stylesheet: one-page guide for consistent tone and usage

Design Retainer

Poster Child acts as your embedded in-house design team, managing requests as they arise with 24-hour turnaround and a dedicated communication channel throughout the campaign.

Billed hourly and invoiced monthly, with detailed timesheets including task notes and goal tracking

  • Brand Refinement: rupdates or refreshes to existing brand assets

  • Key Art Localization: adapting existing key art into any print or post-ready design asset

  • Brand Hub: customized Canva Teams hub for centralized brand assets

  • Template Toolkit: branded templates in Canva, Illustrator, or Photoshop, editable and publishable by your team with or without design software/experience

  • Templates and Communications: campaign-ready design systems delivered in batches for longterm oversight, planning, and cohesion

  • Web/App Wireframes: UI/UX frameworks for digital platforms

  • Any Brand Identity or System Asset: any deliverable from the Identity or System lists developed on an hourly basis.

Full Service Partner Network

Poster Child is an in-house agency specializing in design and branding. For logistics, strategy, and production, we connect you with our trusted creative collaborator network. We coordinate the process so your brand ecosystem is managed under one cohesive vision. With a decade of partnership, this network offers a seamless extended service system.

Custom Web Development from the Ground Up: our veteran developer is behind New Orleans Jazz Fest, Phish Riviera Maya, and Wilco’s websites. Based in New Orleans, available for global projects.

Merch Printing and Delivery: our web developer is also a full-service screen printing operation specializing in festival and band merch, plus children’s collections. Based in New Orleans, available for projects in the USA.

Animation and Motion Graphics: clients include Nike, Coca Cola, HiSmile, and Jose Cuervo. Based in Los Angeles and New York City, available for global projects.

Poster Printing, QR Code Ordering, and Drop-Shipping: A revolutionary QR-based ordering system for attendees. Posters are printed on premium materials and shipped directly to consumers. We design the artwork, while our partner manages ordering, sales, production to order size, and direct-to-consumer shipping — eliminating the need to handle inventory or unsold stock. Based in Nashville, available for projects in the USA.

Strategy, SEO, Publishing, Press Features: partner content agency and publishing house for strategy/SEO, press and interviews, social media management. Based in Malta, available for global projects.

Our partner network portfolio, rates, and reel are available upon request.

Beyond
Branding Menu

Your brand translated into print, digital, and physical form. Select only what you need or request a custom package.

Flexible billing can be structured by flat project rate deposits or per asset. Select only the assets you need for your campaign:

  • Lineup Poster Suite: key art creation localized for posters, flyers, digital, and print ad sizes

  • Credential Suite: wristbands, laminates, lanyards, stickies, parking passes, packaging, RFID portals, security pass-boards, and access sheets

  • Maps: site maps from CAD renders and satellite imagery with branded icon sets; can include parking, camping, and regional maps

  • Merch Items or Capsules: individual pieces or capsule collections of apparel, accessories, and print merchandise

  • Scrims: branded stage scrim banners

  • Brand Deck: extended document with usage examples, word bank, best practices, and tone/voice

  • Sponsorship Deck: branded document with infographics, demographics, stats, key points, and sponsorship opportunities

  • On-Site Wayfinding & Vendor: entry/exit banners, signage, vendor village displays, bar menus, and photobooths

Festival Lineup Posters

stage scrims & more

festival merch

website - app - signage - tickets - bars - print media

What’s in a festival brand package?

All of this comes wrapped up in a tidy brand guidelines document with notes on usage and execution. Share with your team, and externally with partners, sponsors, and more, so that everyone’s on the same page.

  • We make original logos but also refresh or update existing logos. Logo packages come with a signature lock up with subtext, multiple color variations and single color variations. We develop typographic logos, logotypes, and marks.

  • We provide you with multiple fonts for the best hierarchy of type choices. We always choose bold legible fonts for maximum character and usability. You will receive a 1-2 display fonts and body fonts in both condensed and standard forms. We will provide a usage guide to inform type choices on ads, posters, merch and more.

  • The color palette is a critical part of every festival brand. It helps impart the unique atmosphere of your event, and calls attention in the street or on a feed. Your colors help you stand out from the crowd and differentiate your current campaign from last year’s graphics.

  • A good bank of key art illustrations will keep your graphics looking fresh and inviting throughout the entire festival cycle. These are used for posters, merch, ads, wristbands, social graphics, on-site, in print media… pretty much every communication and asset. A variety of layered and editable illustrations sets the tone of an immersive iterative campaign.

  • Small but mighty, a library of icons and dividers are perfect accents for print media, signage, wristbands, web, mobile, sponsorship graphics, infographics, press releases and more.

  • Patterns provide a subtle branded background for signage, social graphics, merch, print media, advertisements, billboards, and more.

The Branding Process

music festival branding design typography
  • We work together to explore your brand identity possibilities, utilizing: mood-boards, market research, and key words. We consider every aspect of your unique event to inform design choices: location, musical genres, attendee demographics,

  • We go back and forth with as many rounds of development as necessary. At each step you will receive a brief with detailed notes on design logic & usage. We are happy to utilize your preferred project management platform (Asana, ClickUp, etc).

  • We provide you with a comprehensive graphic bank of working files with maximum editing capability. You will receive Ai and Ps files as well as custom designed Canva templates which can be edited on the fly by anyone on your team, regardless of design experience.

  • "Meet the Poster Child of Music Festival Branding & Learn How Big Events Brand"

    There are many factors leading to the success of a music festival, but the key ingredient is branding – enter Poster Child….

  • "Meet the Designer Behind Warped Tour’s New Illustrations"

    “We got to speak ahead of the tour’s kick-off about the creative process, inspiration for Warped and how they became one of music’s most sought-after illustrators. “ - River Beats Media

  • PANEL: Festival Branding, Loyola University

    Panel Discussion at Loyola University 2016

Currently seeking:

a music festival who wants to stand out from the industry and be the very first to be branded in our new juicy shiny bubbly 3D style, developed with festivals in mind!

poster child design logo branding music festival

Ready to work? Fill out our contact form or schedule a free zoom meeting.

Celebrating 10 years of Poster Child

2015 - established in New Orleans

2020 - expanded to Barcelona

Clients in 50 American Cities and Japan, Australia, Iceland, Turkey, Wales, Canada, England, including:

POSTER CHILD

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POSTER CHILD 〰️