There’s a lot of festivals out there… we can help yours stand out
Imagine Atlanta
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Warped Tour
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OKEECHOBEE
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VOODOO
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BUKU
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Lights All Night
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iiipoints
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Disney World
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Iceland Eclipse
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Love Trails UK
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Istanbul Cocktail
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Murphy Maize Corn Harvest
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Imagine Atlanta • Warped Tour • OKEECHOBEE • VOODOO • BUKU • Lights All Night • iiipoints • Disney World • Iceland Eclipse • Love Trails UK • Istanbul Cocktail • Murphy Maize Corn Harvest •
We Do It All…
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LOGOS & BRANDING
This is your festival’s tone, voice, and identity. This is your sound, history, and DNA. We make the intangible soul of your event tangible, your vision become visual. We distill your patron’s experience into colors, patterns, and unforgettable brand marks.
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LINEUP POSTER
The single most important graphic of the campaign. The one your fans are anxiously anticipating and clamoring to collect.
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ART POSTER
Special commemorative posters for sale at the merch tent or as artist, guest, and VIP gifts. A great place to utilize screenprinting and to let art elements take center stage.
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STAGE SCRIMS
All eyes, and phone cameras, will be glued to your stages. Your stage scrim designs need to feature your logo and the stage name in an eye-catching design that will shine in every photo.
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DIGITAL SCREENS
Branded art screens to play behind artists who don’t come with their own visuals, or to play between acts. These are optimal branding opportunities because they will be seen in countless patron photos and posts.
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MERCH
We do stand-alone pieces as well as full capsule collections. We have done every type of apparel as well as specialty items such as flags, a Fender guitar, pins, VANS shoes & more.
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TICKETS
Your guest experience starts here. Build the hype with tickets that your patrons will want to post to Instagram the second they arrive.
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WRISTBANDS
We love wristband suites. We have worked with many of the top industry production companies and are well versed in all things RFID. We have worked with dye sublimation and woven, as well as specialty processes such as metallic thread and gradients.
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LAMINATES & LANYARDS
These are more than just a critical piece of access material, they are a collectible accessory. Front and back laminate designs with RFID compatability, spot and foil print options, and custom front and back lanyard woven designs.
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CREDENTIAL SYSTEM
Full systems of revenue and non-revenue, FOH and BOH credentials: laminates, wristbands, stickers, and parking passes. Attractive and differentiated designs your security team will love just as much as your fans.
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ALL THINGS ACCESS
Everything you need to support your security, access, site plan, and crowd control.
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SCHEDULE
One of your guests’ most anticipated communications: who plays when and where. Aesthetics are always key, but this is an instance where clarity and legibility are king.
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SITE MAP
Whether its the port-o-potty or the main stage pit, your fans need to get there quick. Branded maps combine function & form.
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SIGNAGE
Your experience starts at the gate so make it look great. We work with you to develop everything you need for your on-site experience.
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VENDOR & BAR
Elevate your on-site experience with branded menus, cups, lounges, and signage. This makes all of your vendors feel right at home.
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PRINT MEDIA
We are the poster-child of good print media. We have designed: posters, wheat-pastes, zines, trading cards, programs, tickets, packaging, programs, and more.
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WEBSITE & APP
This space is critical for sales and communication. We design websites and app skins that will showcase the best of your brand, collaborating with your developer or connecting you with our own.
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SPONSORSHIP
Beautiful branded sponsorship decks to recruit top tier support for your event. Sponsorship tie-in for socials, web, print, and on-site that shout-out the people who power your event.
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BRAND ACTIVATIONS
Brand collaborations go beyond the typical sponsor activation. This is the melding of two visual identities to make one irresistible asset.
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INFLUENCER TIE-IN
Expand your brand to new horizons with the help of influencer marketing. We help package your visuals for external use by these third party promoters, and optimize them for the biggest impact.
Festival Case Studies

Services and Packages
Brand
Packages
Bespoke brand packages. One flat project rate tailored to your unique budget, scope, timeline. Every festival, regardless of size or newness, deserves professional branding.
Flexible billing can be structured by deposits, phases, or milestones.
Logosuite: logotype and emblem/icon exported in full color, single color, compressed, extended, profile, and favicon formats
Color Palette: custom palette developed with color theory, delivered with hex, RGB, and CMYK codes
Type System: two to three fonts defining header/body hierarchy
Graphic Bank: illustrations, dividers, borders, patterns, textures, backgrounds, icons, accents
Brand Reskin: branded exports for web, socials, and favicon
Brand Stylesheet: one-page guide for consistent tone and usage
Design Retainer
Poster Child acts as your embedded in-house design team, managing requests as they arise with 24-hour turnaround and a dedicated communication channel throughout the campaign.
Billed hourly and invoiced monthly, with detailed timesheets including task notes and goal tracking
Brand Refinement: rupdates or refreshes to existing brand assets
Key Art Localization: adapting existing key art into any print or post-ready design asset
Brand Hub: customized Canva Teams hub for centralized brand assets
Template Toolkit: branded templates in Canva, Illustrator, or Photoshop, editable and publishable by your team with or without design software/experience
Templates and Communications: campaign-ready design systems delivered in batches for longterm oversight, planning, and cohesion
Web/App Wireframes: UI/UX frameworks for digital platforms
Any Brand Identity or System Asset: any deliverable from the Identity or System lists developed on an hourly basis.
Full Service Partner Network
Poster Child is an in-house agency specializing in design and branding. For logistics, strategy, and production, we connect you with our trusted creative collaborator network. We coordinate the process so your brand ecosystem is managed under one cohesive vision. With a decade of partnership, this network offers a seamless extended service system.
Custom Web Development from the Ground Up: our veteran developer is behind New Orleans Jazz Fest, Phish Riviera Maya, and Wilco’s websites. Based in New Orleans, available for global projects.
Merch Printing and Delivery: our web developer is also a full-service screen printing operation specializing in festival and band merch, plus children’s collections. Based in New Orleans, available for projects in the USA.
Animation and Motion Graphics: clients include Nike, Coca Cola, HiSmile, and Jose Cuervo. Based in Los Angeles and New York City, available for global projects.
Poster Printing, QR Code Ordering, and Drop-Shipping: A revolutionary QR-based ordering system for attendees. Posters are printed on premium materials and shipped directly to consumers. We design the artwork, while our partner manages ordering, sales, production to order size, and direct-to-consumer shipping — eliminating the need to handle inventory or unsold stock. Based in Nashville, available for projects in the USA.
Strategy, SEO, Publishing, Press Features: partner content agency and publishing house for strategy/SEO, press and interviews, social media management. Based in Malta, available for global projects.
Our partner network portfolio, rates, and reel are available upon request.
Beyond
Branding Menu
Your brand translated into print, digital, and physical form. Select only what you need or request a custom package.
Flexible billing can be structured by flat project rate deposits or per asset. Select only the assets you need for your campaign:
Lineup Poster Suite: key art creation localized for posters, flyers, digital, and print ad sizes
Credential Suite: wristbands, laminates, lanyards, stickies, parking passes, packaging, RFID portals, security pass-boards, and access sheets
Maps: site maps from CAD renders and satellite imagery with branded icon sets; can include parking, camping, and regional maps
Merch Items or Capsules: individual pieces or capsule collections of apparel, accessories, and print merchandise
Scrims: branded stage scrim banners
Brand Deck: extended document with usage examples, word bank, best practices, and tone/voice
Sponsorship Deck: branded document with infographics, demographics, stats, key points, and sponsorship opportunities
On-Site Wayfinding & Vendor: entry/exit banners, signage, vendor village displays, bar menus, and photobooths
Festival Lineup Posters
stage scrims & more
festival merch
website - app - signage - tickets - bars - print media
What’s in a festival brand package?
All of this comes wrapped up in a tidy brand guidelines document with notes on usage and execution. Share with your team, and externally with partners, sponsors, and more, so that everyone’s on the same page.
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We make original logos but also refresh or update existing logos. Logo packages come with a signature lock up with subtext, multiple color variations and single color variations. We develop typographic logos, logotypes, and marks.
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We provide you with multiple fonts for the best hierarchy of type choices. We always choose bold legible fonts for maximum character and usability. You will receive a 1-2 display fonts and body fonts in both condensed and standard forms. We will provide a usage guide to inform type choices on ads, posters, merch and more.
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The color palette is a critical part of every festival brand. It helps impart the unique atmosphere of your event, and calls attention in the street or on a feed. Your colors help you stand out from the crowd and differentiate your current campaign from last year’s graphics.
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A good bank of key art illustrations will keep your graphics looking fresh and inviting throughout the entire festival cycle. These are used for posters, merch, ads, wristbands, social graphics, on-site, in print media… pretty much every communication and asset. A variety of layered and editable illustrations sets the tone of an immersive iterative campaign.
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Small but mighty, a library of icons and dividers are perfect accents for print media, signage, wristbands, web, mobile, sponsorship graphics, infographics, press releases and more.
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Patterns provide a subtle branded background for signage, social graphics, merch, print media, advertisements, billboards, and more.
The Branding Process
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We work together to explore your brand identity possibilities, utilizing: mood-boards, market research, and key words. We consider every aspect of your unique event to inform design choices: location, musical genres, attendee demographics,
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We go back and forth with as many rounds of development as necessary. At each step you will receive a brief with detailed notes on design logic & usage. We are happy to utilize your preferred project management platform (Asana, ClickUp, etc).
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We provide you with a comprehensive graphic bank of working files with maximum editing capability. You will receive Ai and Ps files as well as custom designed Canva templates which can be edited on the fly by anyone on your team, regardless of design experience.

Currently seeking:
a music festival who wants to stand out from the industry and be the very first to be branded in our new juicy shiny bubbly 3D style, developed with festivals in mind!




Ready to work? Fill out our contact form or schedule a free zoom meeting.

Celebrating 10 years of Poster Child
2015 - established in New Orleans
2020 - expanded to Barcelona
Clients in 50 American Cities and Japan, Australia, Iceland, Turkey, Wales, Canada, England, including:
